Archive for December, 2009

Deloitte New Zealand blazes a trail in social recruiting

Thursday, December 3rd, 2009

My client, Deloitte New Zealand is breaking new ground, with a plan to join the likes of Shakira, Miley Cyrus and KISS in mashing live-streaming video with social networking. Fans of the Your Future at Deloitte (New Zealand) Facebook page will be able to watch and listen on Facebook to graduate recruits in the Consulting team, as they talk about their experiences and impressions. Better still, the student audience will be able to type in any questions for the team.

Deloitte is trying to show its human face and engage with potential summer interns and graduates. Technology provides options and opportunities to increase engagement with a jobseeker audience. Students have career choices, and these types of initiatives serve to help students get to know the firm, interact, ask questions, and be better informed about Deloitte as a career destination.

The live and interactive event will take place 4-4.30pm on Thursday 21 January 2010.

Deloitte New Zealand’s Facebook page launched in October and we will be rolling out further initiatives on the page in the coming weeks and months. To keep up to date with the evolution of this page, you can follow Deloitte on Twitter (@deloittegradsnz).

Facebook membership continues to grow, reaching the 350 million member milestone this week. New Zealand Facebook membership is over 1.1 million, with about 30 percent in the typical graduate age demographic (source: checkfacebook.com).

Paul Jacobs
Engage