Launch: OralJobs - it’s not about hiring dentists

oraljobs1.jpg

 …. and no it’s not a porn site (but it is slightly risque in places). 

OralJobs, an offering from Australian recruitment consultancy Personnel Concept Group, went live last week and provides an interesting take on recruitment videos.  Who needs to “see” real people when you can “hear” real people, in cartoon-like form, present real jobs - eh?

oraljobs2-copy.jpg 

Out there in the online job vacancy universe there’s a lot of clutter and sameness.  Though avatars are used instead of real people there is still something strangely compelling and engaging about OralJobs’s approach.  Hey, real people can be so unreliable and unpredictable and aren’t always available to shoot a video at 3 in the morning.  The technology itself is not new, may I add - talking avatar providers like SitePal have been around for quite a few years.

What would be cool is “singing” or “rapping” avatars!  Just imagine how creative you could get in presenting jobs.

Personnel Concepts have branded up a number of niche sites (accountantjobs.com.au,  engineerjobs.com.au, draftingjobs.com.au, itandtjobs.com.au,  minejobs.com.au, constructjobs.com.au) all using the OralJobs platform.  Within some of these sites are links to even more niche job sites.

What do you think of OralJobs?

Paul Jacobs
Engage

48 Responses to “Launch: OralJobs - it’s not about hiring dentists”

  1. Digby Scott Says:

    Interesting concept. Personally, I would prefer to see a real person up there. It shows the “human face” of the potential employer and makes the organisation more real to me. I find the avatar approach a bit too cute and it feels like they’re using this approach “because we can, and its cool”. So, in short, all else considered, I’m less likely to apply for a job advertised by an avatar, and more likely to if it’s a human face talking.

    It reminds me of how a lot of organisations (e.g. banks) went for the massive amount of menu options on the phone when you called them, because it was cost effective. However, many have now realised that you can’t replace human contact and are going back to making it easy to talk to a person rather than listen to menus.

  2. Eion Says:

    Would love to see the site… its a shame that it only works in IE and Firefox

  3. Garth Piesse Says:

    I think the avatar videos on these sites are actually SitePal.com properties (as you mentioned), then uploaded to YouTube.com.

    They seem to just have preamble videos describing the site, with the actual job ads being posted in text form.

    So how is this different to other text based sites, apart from the widget?

    Audience of site = job seekers = leads for recruiters. Nice simply formula, first part is key.

  4. Paul Jacobs - Engage Says:

    @ Garth - Yep I was thinking the same re SitePal. Good spotting re posting the vids on YouTube - thanks! On the OralJobs site you can “drill down” to “short” video snippets on the right hand side introducing jobs - drill down by niche and then location. I can’t find individual vacancies on YouTube, other than a description of the “many” niche job boards - that’s not to say they will not post these in the future. You get quite a bit of “adult” content if you search using “Oral (GAP) Jobs” on YouTube instead of “OralJobs”.

    @ Eion - what system/browser are you using?

    @ Digby - great points! I wonder if the avatars actually look life the real recruiters - or are they radio announcers or maybe the same people who record those menu options in banks etc.

  5. Garth Piesse Says:

    I see, I was paying attention to the other sites e.g. DraftingJobs.com.au

    I do see one disadvantage to the concept. The user is forced to browse and listen at the pace of the video ads.

    On a text based site you have more control over the “search” function with keyword based queries and the ability to skim read the advert itself.

    No search box on this site. Look at Google, its homepage is just that.

  6. Raiha Says:

    I have to agree with Digby here. Although it is all fun and games watching technology take an exciting turn in Recruitment, sometimes it can be just a bit too much. With their emphasis on progressive tech, makes one wonder if they are spending most of their time coming up with funky advertising, over finding the right person. In some sense, i believe oraljobs.com.au loses credibility.

  7. Mark Says:

    It is a good practice in this field although it is not new in tech.There is something outstanding to attract candidates and recruiters.

  8. La Crosse Dentist Says:

    Lol when it said “it’s not about hiring dentists” then I thought for sure it would be porn related ;)

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