Reverse recruitment marketing on Facebook

 

Let’s be honest, employers and recruiters in NZ and overseas are still working out how to leverage Facebook to reach a potential audience of 132 million  (429,340 New Zealand) users.  I often hear people say Facebook members don’t want to be hassled by candidate hunters, when they’re in there to network with friends and family.  I’m not sure whether this is totally true.  Has anybody asked them?  The take up of the Ernst & Young US and Australia talent communities demonstrate otherwise.  I’m aware of grad recruiters who are considering ditching their traditional recruitment drives in 2009 to instead focus their efforts on platforms like Facebook.  Not only will we see some interesting third party applications to facilitate this process, employers and recruiters will become smarter in their pay-per-click advertising on Facebook newsfeeds etc. 

I came across a very clever experiment last month, in which grads turned the tables and targeted employers with Facebook ads.  What a clever and counter-intuitive proposition.  Check out the process, how it worked out for each of the participating grads, and suggested tips for others considering going down this track. 

Paul Jacobs
Engage

69 Responses to “Reverse recruitment marketing on Facebook”

  1. Iris- graduate recuritment Says:

    I would also disagree with the notion that members on Facebook are on their to network with family and friends. True, some do use Facebook for that purpose but in my experience, most use it for more professional networking. Myspace is more a friends and family networking media. With graduate recruitment Facebook is a great way of getting employers to see your qualifications and learn more about you. Most grads I know would definitely not mind getting requests from employers seeking them out.

  2. Alex Fladung Says:

    I’m neither about to graduate nor a recent graduate but am investigating emigrating to NZ from South Africa and would be very keen to use this experiment in soliciting input for NZ employment. I spend many hours on Facebook every week maintaining contact with family/friends all over the world and would thus benefit from using the tool to pursue something constructive. How can I go about it?

  3. David Shaw Says:

    I think its good decision what he did.,

  4. Julie Platko Says:

    Hi! The post is really interesting! Ive read your blog and can say its a good job.thanks,

  5. Chris Andolora Says:

    Cool Info, practical.. lol,

  6. orlando hart Says:

    dsMecz great site. I love online games,

  7. Michael Peters Says:

    Cool Info, practical.. lol,

  8. Charity Rayle Says:

    Thanks Ill give that a go!,

  9. Robert Stein Says:

    Good One!,

  10. Braden Johnson Says:

    thank you dear friend,

  11. Vikki King Says:

    great tips. I enjoyed reading this,

  12. paula betzel Says:

    Thanks this design is very good..,

  13. Sandy McRae Says:

    great tips. I enjoyed reading this,

  14. Timothy Toth Says:

    thanks for you.. nice good document!,

  15. Linda Shirkey Says:

    I think its good decision what he did.,

  16. jacqueline carlson Says:

    Dont you think he is a little late for the game?,

  17. Michael Spulecki Says:

    Hey! I just searched for and I found your site!,

  18. Gerald Coyazo Says:

    great site. I love online games,

  19. Jesse Combs Says:

    Hey! I just searched for and I found your site!,

  20. william Says:

    Great idea - I love the fact that we are turning the tables on recruitment agencies. I have heard that a lot of people are side stepping the agencies now and the fact that they historically charge 18% or so in Australia for a placement makes people think of new solutions. I have stumbled upon a number of sites offering reverse recruiting where the agencies are made to do the work, sites like http://www.idlogik.com and http://www.linkme.com.au are some examples

  21. Laura Says:

    It’s an interesting idea, but I wonder about the professionalism of hiring someone based on a Facebook ad. Obviously they would go through the process of interviews etcetera like anyone else, but an ad such as the above could actually limit that woman in who was willing to hire her.

  22. outbound calling Says:

    My brother recommended I might like this web site. He used to be totally right.
    This put up truly made my day. You can not imagine
    just how much time I had spent for this information!
    Thank you!

  23. cold calling systems Says:

    I am really thankful to the holder of this web site who has
    shared this fantastic paragraph at here.

  24. highly rated appliance repair houston Says:

    Hello There. I found your blog using msn. This is a very well
    written article. I will be sure to bookmark it
    and return to read more of your useful info.

    Thanks for the post. I’ll definitely return.

  25. body detox kitchener Says:

    Excellеnt ρiесes. Keeρ posting such
    κind of infoгmаtіon on youг ѕite.
    Im reаlly impгessed by it.
    Ηey thегe, Yοu’ve done an excellent job. I will certainly digg it and for my part recommend to my friends. I am sure they will be benefited from this website.

  26. t-shirt streetwear Says:

    Today, I went to the beach front with my children.
    I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell
    to her ear and screamed. There was a hermit crab inside and
    it pinched her ear. She never wants to go back! LoL I know this is completely off topic but I had to tell someone!

  27. seo company reviews uk Says:

    I am no longer certain where you are getting your
    info, but good topic. I needs to spend a while finding out
    more or understanding more. Thank you for magnificent info I
    used to be on the lookout for this info for my mission.

  28. Lan Says:

    What a data of un-ambiguity and preserveness of precious knowledge concerning unexpected feelings.

  29. Oxitamin Says:

    It’s very simple to find out any topic on web as compared to textbooks, as I found this piece of writing at this web site.

  30. online stopwatch with alarm Says:

    Hello to every one, it’s truly a good for me to pay a visit this web page, it contains precious Information.

  31. black community Says:

    Spot on with this write-up, I really believe this amazing site needs
    much more attention. I’ll probably be back again to read more, thanks for
    the information!

  32. stairlifts Says:

    I’m really enjoying the design and layout of your
    site. It’s a very easy on the eyes which makes it much more enjoyable for me to come
    here and visit more often. Did you hire out a designer to create your theme?
    Exceptional work!

  33. smart circle Says:

    Greetings! This is my first visit to your blog!
    We are a collection of volunteers and starting a new initiative in a community in the
    same niche. Your blog provided us useful information to work on.
    You have done a outstanding job!

  34. Warner Says:

    Today, I went to the beachfront with my children.
    I found a sea shell and gave it to my 4 year old daughter
    and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed.

    There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is
    totally off topic but I had to tell someone!

  35. mobilemechanicorlando.tripod.com Says:

    Very great post. I just stumbled upon your weblog and wished to mention that I’ve really enjoyed browsing your blog posts.

    In any case I’ll be subscribing in your feed and I’m hoping you write once more soon!

  36. men polo t shirts Says:

    Fantastic blog! Do you have any suggestions for aspiring writers?
    I’m hoping to start my own site soon but I’m a little lost on everything.
    Would you recommend starting with a free platform like Wordpress or go for
    a paid option? There are so many choices out there that I’m totally confused ..
    Any ideas? Thanks!

  37. www.frivolous.co Says:

    Only a brief note to say many thanks for the сool update here, that was just what I
    was looking for!!!

  38. http://yourlisten.com/degustabox2 Says:

    Let’s cosmetics face it, we all have to eat, people
    are still influenced to eat them because it is easy to forget with busy schedules.
    As suggests, the innova pet food is considered tobe ideal for staying fit and healthy
    along with maintaining the amazing tasteof the food.

  39. seo website design Says:

    My developer is trying to persuade me to move to .net from
    PHP. I have always disliked the idea because of the expenses.

    But he’s tryiong none the less. I’ve been using Movable-type on various websites for about a year and am concerned about
    switching to another platform. I have heard good things about blogengine.net.

    Is there a way I can transfer all my wordpress posts into it?
    Any kind of help would be greatly appreciated!

  40. Damian Says:

    A person necessarily assist to make significantly posts I might state.
    That is the first time I frequented your website page and to this point?
    I surprised with the research you made to create this actual submit amazing.
    Wonderful job!

  41. link building checker Says:

    This is really interesting, You are a very skilled blogger.

    I have joined your rss feed and look forward to seeking more of your magnificent post.
    Also, I have shared your web site in my social networks!

  42. how to improve your golf swing plane Says:

    Its like you read my mind! You seem to know so
    much about this, like you wrote the book in it or something.
    I think that you could do with some pics
    to drive the message home a little bit, but instead of that,
    this is fantastic blog. A fantastic read. I will definitely be back.

  43. right training Says:

    Just desire to say your article is as astounding. The clearness
    in your post is just great and i could assume you are an expert on this subject.
    Well with your permission let me to grab your RSS feed to keep updated with forthcoming post.
    Thanks a million and please keep up the gratifying work.

  44. Referencement Lausanne Says:

    You are so interesting! I don’t believe I have read through something like that before.
    So wonderful to find somebody with a few unique thoughts on this topic.
    Really.. many thanks for starting this up. This web site is one thing that’s needed
    on the internet, someone with a bit of originality!

  45. www.cvdesign.net.nz Says:

    So, if you want to design a customized website that states your needs and requirements, ake sure you keep
    the graphics as per thhe demands so that it will benefit your business needs.
    Whilst tthe non-qualified company designer will bbe fightiing with the programme, trying to
    implement in the design work at all, the qualified designer will
    be concentrating onn how to get a complicated brand message across in a simple visual way.
    You will then identify the skills that a freelance graphic design
    artist will need to be able to complete your project.

  46. vidéo chaude d'éjaculation faciale Says:

    Excellent article encore une fois

  47. interior design münchen Says:

    I think the admin of this site is truly working hard in favor of his site, because
    here every material is quality based material.

  48. clients celebrity status Says:

    You’re so cool! I do not believe I’ve read anything like this before.
    So wonderful to find somebody with a few unique thoughts on this subject matter.
    Really.. thanks for starting this up. This website is something that
    is required on the web, someone with a little originality!

  49. act Says:

    Being informed is the best method of making a decision with which you will be happy for a long
    time and purchasing patio furniture is no different.
    As we could see in the stores, there are many kinds of furniture that we could get in the stores.

    Gently treat the oil or lotion stains and keep working them until the stain disappears, or
    at least become minimal.

  50. first home Says:

    With havin so much written content do you ever run into any problems of plagorism or copyright
    violation? My site has a lot of completely unique content I’ve
    either created myself or outsourced but it seems a lot of it is
    popping it up all over the internet without my authorization. Do you know
    any methods to help prevent content from being ripped off?
    I’d certainly appreciate it.

  51. Download Game Android Says:

    Your style is very unique compared to other folks I have read stuff from.
    Thanks for posting when you’ve got the opportunity, Guess I
    will just bookmark this web site.

  52. Click Link Says:

    Click Link…

    Engage Blog - New Zealand’s specialist recruitment blog » Blog Archive » Reverse recruitment marketing on Facebook…

  53. financial planning internship Says:

    financial planning internship…

    Engage Blog - New Zealand’s specialist recruitment blog » Blog Archive » Reverse recruitment marketing on Facebook…

  54. business help forum Says:

    Heya this is kinda of off topic but I was wondering if blogs
    use WYSIWYG editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding experience so I wanted to
    get advice from someone with experience. Any help would be
    enormously appreciated!

  55. More methods Says:

    More methods…

    Engage Blog - New Zealand’s specialist recruitment blog » Blog Archive » Reverse recruitment marketing on Facebook…

  56. related web site Says:

    related web site…

    Engage Blog - New Zealand’s specialist recruitment blog » Blog Archive » Reverse recruitment marketing on Facebook…

  57. chronic sinus infection Says:

    chronic sinus infection…

    Engage Blog - New Zealand’s specialist recruitment blog » Blog Archive » Reverse recruitment marketing on Facebook…

  58. simply click the following post Says:

    simply click the following post…

    Engage Blog - New Zealand’s specialist recruitment blog » Blog Archive » Reverse recruitment marketing on Facebook…

  59. loans to start a business Says:

    loans to start a business…

    Engage Blog - New Zealand’s specialist recruitment blog » Blog Archive » Reverse recruitment marketing on Facebook…

  60. please click the up coming article Says:

    please click the up coming article…

    Engage Blog - New Zealand’s specialist recruitment blog » Blog Archive » Reverse recruitment marketing on Facebook…

  61. svlas.pl Says:

    svlas.pl…

    Engage Blog - New Zealand’s specialist recruitment blog » Blog Archive » Reverse recruitment marketing on Facebook…

  62. bdwebs.tk Says:

    bdwebs.tk…

    Engage Blog - New Zealand’s specialist recruitment blog » Blog Archive » Reverse recruitment marketing on Facebook…

  63. Certificate In Financial Planning Online Says:

    Certificate In Financial Planning Online…

    Engage Blog - New Zealand’s specialist recruitment blog » Blog Archive » Reverse recruitment marketing on Facebook…

  64. federal reserve bank Says:

    federal reserve bank…

    Engage Blog - New Zealand’s specialist recruitment blog » Blog Archive » Reverse recruitment marketing on Facebook…

  65. buy blackberry torch Says:

    buy blackberry torch…

    Engage Blog - New Zealand’s specialist recruitment blog » Blog Archive » Reverse recruitment marketing on Facebook…

  66. seo firm london Weebly Says:

    SIP was designed as a highly flexible and
    extendible protocol. The number one cause of small business failure is “lack of planning,” and the most common mistake in planning falls with
    making poor financial choices right from the
    start. Through direct sales software, you can also print labels for your list of contacts.

  67. read review Says:

    Nice blog here! Also your web site loads up fast! What
    host are you using? Can I get your affiliate link to your host?
    I wish my site loaded upp as quickly as yours lol

  68. you could look here Says:

    you could look here…

    Engage Blog - New Zealand’s specialist recruitment blog » Blog Archive » Reverse recruitment marketing on Facebook…

  69. kizifriv1 Says:

    Thanks for sharing your thoughts on recruitment. Regards

Leave a Comment