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Reverse recruitment marketing on Facebook

 

Let’s be honest, employers and recruiters in NZ and overseas are still working out how to leverage Facebook to reach a potential audience of 132 million  (429,340 New Zealand) users.  I often hear people say Facebook members don’t want to be hassled by candidate hunters, when they’re in there to network with friends and family.  I’m not sure whether this is totally true.  Has anybody asked them?  The take up of the Ernst & Young US and Australia talent communities demonstrate otherwise.  I’m aware of grad recruiters who are considering ditching their traditional recruitment drives in 2009 to instead focus their efforts on platforms like Facebook.  Not only will we see some interesting third party applications to facilitate this process, employers and recruiters will become smarter in their pay-per-click advertising on Facebook newsfeeds etc. 

I came across a very clever experiment last month, in which grads turned the tables and targeted employers with Facebook ads.  What a clever and counter-intuitive proposition.  Check out the process, how it worked out for each of the participating grads, and suggested tips for others considering going down this track. 

Paul Jacobs
Engage

This entry was posted on Friday, October 3rd, 2008 at 11:48 pm You can follow any responses to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.

27 Responses to “Reverse recruitment marketing on Facebook”

  1. Iris- graduate recuritment Says:
    October 30th, 2008 at 6:17 am

    I would also disagree with the notion that members on Facebook are on their to network with family and friends. True, some do use Facebook for that purpose but in my experience, most use it for more professional networking. Myspace is more a friends and family networking media. With graduate recruitment Facebook is a great way of getting employers to see your qualifications and learn more about you. Most grads I know would definitely not mind getting requests from employers seeking them out.

  2. Alex Fladung Says:
    November 26th, 2008 at 11:21 am

    I’m neither about to graduate nor a recent graduate but am investigating emigrating to NZ from South Africa and would be very keen to use this experiment in soliciting input for NZ employment. I spend many hours on Facebook every week maintaining contact with family/friends all over the world and would thus benefit from using the tool to pursue something constructive. How can I go about it?

  3. David Shaw Says:
    July 3rd, 2009 at 7:36 pm

    I think its good decision what he did.,

  4. Julie Platko Says:
    July 3rd, 2009 at 7:36 pm

    Hi! The post is really interesting! I’ve read your blog and can say it’s a good job.thanks,

  5. Chris Andolora Says:
    July 3rd, 2009 at 7:36 pm

    Cool Info, practical.. lol,

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  7. Michael Peters Says:
    July 7th, 2009 at 7:26 am

    Cool Info, practical.. lol,

  8. Charity Rayle Says:
    July 7th, 2009 at 7:26 am

    Thanks I’ll give that a go!,

  9. Robert Stein Says:
    July 7th, 2009 at 7:27 am

    Good One!,

  10. Braden Johnson Says:
    July 7th, 2009 at 7:27 am

    thank you dear friend,

  11. Vikki King Says:
    July 7th, 2009 at 7:27 am

    great tips. I enjoyed reading this,

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  13. Sandy McRae Says:
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  15. Linda Shirkey Says:
    July 7th, 2009 at 7:29 am

    I think its good decision what he did.,

  16. jacqueline carlson Says:
    July 7th, 2009 at 7:30 am

    Don’t you think he is a little late for the game?,

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  20. william Says:
    February 15th, 2010 at 6:24 pm

    Great idea - I love the fact that we are turning the tables on recruitment agencies. I have heard that a lot of people are side stepping the agencies now and the fact that they historically charge 18% or so in Australia for a placement makes people think of new solutions. I have stumbled upon a number of sites offering reverse recruiting where the agencies are made to do the work, sites like http://www.idlogik.com and http://www.linkme.com.au are some examples

  21. Laura Says:
    November 9th, 2010 at 3:39 pm

    It’s an interesting idea, but I wonder about the professionalism of hiring someone based on a Facebook ad. Obviously they would go through the process of interviews etcetera like anyone else, but an ad such as the above could actually limit that woman in who was willing to hire her.

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