Reverse recruitment marketing on Facebook


Let’s be honest, employers and recruiters in NZ and overseas are still working out how to leverage Facebook to reach a potential audience of 132 million  (429,340 New Zealand) users.  I often hear people say Facebook members don’t want to be hassled by candidate hunters, when they’re in there to network with friends and family.  I’m not sure whether this is totally true.  Has anybody asked them?  The take up of the Ernst & Young US and Australia talent communities demonstrate otherwise.  I’m aware of grad recruiters who are considering ditching their traditional recruitment drives in 2009 to instead focus their efforts on platforms like Facebook.  Not only will we see some interesting third party applications to facilitate this process, employers and recruiters will become smarter in their pay-per-click advertising on Facebook newsfeeds etc. 

I came across a very clever experiment last month, in which grads turned the tables and targeted employers with Facebook ads.  What a clever and counter-intuitive proposition.  Check out the process, how it worked out for each of the participating grads, and suggested tips for others considering going down this track. 

Paul Jacobs

50 Responses to “Reverse recruitment marketing on Facebook”

  1. Iris- graduate recuritment Says:

    I would also disagree with the notion that members on Facebook are on their to network with family and friends. True, some do use Facebook for that purpose but in my experience, most use it for more professional networking. Myspace is more a friends and family networking media. With graduate recruitment Facebook is a great way of getting employers to see your qualifications and learn more about you. Most grads I know would definitely not mind getting requests from employers seeking them out.

  2. Alex Fladung Says:

    I’m neither about to graduate nor a recent graduate but am investigating emigrating to NZ from South Africa and would be very keen to use this experiment in soliciting input for NZ employment. I spend many hours on Facebook every week maintaining contact with family/friends all over the world and would thus benefit from using the tool to pursue something constructive. How can I go about it?

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  8. Charity Rayle Says:

    Thanks Ill give that a go!,

  9. Robert Stein Says:

    Good One!,

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  15. Linda Shirkey Says:

    I think its good decision what he did.,

  16. jacqueline carlson Says:

    Dont you think he is a little late for the game?,

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  20. william Says:

    Great idea - I love the fact that we are turning the tables on recruitment agencies. I have heard that a lot of people are side stepping the agencies now and the fact that they historically charge 18% or so in Australia for a placement makes people think of new solutions. I have stumbled upon a number of sites offering reverse recruiting where the agencies are made to do the work, sites like and are some examples

  21. Laura Says:

    It’s an interesting idea, but I wonder about the professionalism of hiring someone based on a Facebook ad. Obviously they would go through the process of interviews etcetera like anyone else, but an ad such as the above could actually limit that woman in who was willing to hire her.

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