Corporate careers sites and evaluating the jobseeker experience

I enjoyed listening to Jane Davis, Head of Talent Management for The Warehouse, present at October’s NZ Employer Branding Summit 2009 in Auckland.  Jane presented on the topic of ‘Building an employer brand campaign that delivers bottom line results’.  One of the key themes I took away from her session was the importance of research in defining, developing and refining an employer brand and recruitment strategy.  Kellie Tomney, the Executive Manager Recruitment and Branding Strategy for St.George Australia, echoed a similar theme in her session on ‘Building an employer brand that aligns with your corporate and consumer brands’.  Both organisations have used survey techniques extensively to understand and get inside the heads of their external job market and internal employees. 

The Warehouse’s careers site has received a lot of recognition nationally and globally.  The survey link on their website was added in early October and about 800 people completed it in its first two weeks.  Participation has steadily grown since.  The link takes the visitor through to a short survey (I have seen ones that were way too long!)  It asks some damn useful questions that go beyond the typical source of visit and demographic type questions.  Of interest are the questions that centre around visitor impressions of The Warehouse as an employer before and after visiting the careers site.  I don’t want to prejudice any future visitor responses with the key themes identified thus far, but suffice it to say the results are quite startling and will provide The Warehouse with some powerful information about brand impressions and the careers site.  This will help The Warehouse to further develop their employment communications.  Information is certainly power!   

Paul Jacobs

28 Responses to “Corporate careers sites and evaluating the jobseeker experience”

  1. web site Says:

    I have learned a number of important things via your post.
    I’d personally also like to mention that there may be situation where you will apply for a loan and don’t need a cosigner such as a National Student Support Loan.
    In case you are getting a borrowing arrangement through a common banker then you need
    to be able to have a co-signer ready to assist you.

    The lenders will base that decision on a few aspects but the
    main one will be your credit score. There are some loan merchants that will in addition look at
    your job history and determine based on that
    but in almost all cases it will hinge on your scores.

  2. christian louboutin outlet Says:

    I needed to thank you for this wonderful read!
    ! I absolutely loved every little bit of it. I have you bookmarked to look
    at new stuff you post…

  3. vacature arnhem Says:

    Great goods from you, man. I’ve understand your stuff previous to and you’re just extremely magnificent.

    I actually like what you have acquired here,
    certainly like what you are stating and the way in which you say it.
    You make it entertaining and you still take care of to keep it wise.
    I can’t wait to read much more from you. This is really a great website.

  4. chronic pulmonary heart disease Says:

    These seem to work the inside and outside of the calves.
    The most important part of self treatment for this condition can
    be caused by too much running, too soon. Causes of heart disease genderThe main cause of heart disease gender is heel
    pain. Ive been stretching, icing, extra arch support.

  5. Says:

    It is really a nice and helpful piece of info.
    I’m satisfied that you shared this helpful info with us. Please stay us informed like this. Thank you for sharing.

  6. Play Zuma Online Says:

    It’s remarkable designed for me to have a web site, which is valuable designed for my knowledge. thanks admin

  7. how to get free psn codes Says:

    When you’ve found what you’re looking for, you will now do what I explained above,
    type in another page “(stores name) Coupon Codes”.
    Sadly, a release date for the game’s demo hasn’t been announced, and it’s pretty safe to say that it won’t be until the end
    of the year or the beginning of 2011. Stream Netflix Movies and TV on an HDTV with a Computer.

  8. Exercise Bikes Says:

    Hello to all, the contents existing at this
    website are genuinely remarkable for people experience, well, keep up the nice work fellows.

  9. cOuq4 Says:

    242547 767509This douche bag loves his illegal bretheren because hes a itiaen of the world and we ought to be ashamed of ourselves I got news for you Asswipe get your asswiping ass back to the craphole where you came from with all of your illegal beaners 701604

  10. online sports betting Says:

    850104 660056Respect to web site author , some great selective info . 160843

  11. diabetes Says:

    This is very interesting, You are an overly skilled blogger.
    I have joined your rss feed and sit up for in search of more of your excellent post.
    Also, I have shared your site in my social networks

  12. Get Free PSN Codes Says:

    I like the helpful information you provide in your articles.

    I’ll bookmark your blog and check again here regularly. I am quite certain I will learn many new stuff right here!
    Best of luck for the next!

  13. Lucy Says:

    Hello, yeaɦ this post is genuinely good anԁ I have learned lot of things from it concerninɡ blogging.

  14. buy generic viagra Says:

    Non-exclusive Speech Aimlessly generic viagra online

  15. Otis Says:

    If you are going for best contents like I do, only go to see this
    web site every day for the reason that it provides quality contents, thanks

  16. Says:

    First off I would like to say great blog! I had a quick question in which I’d like to ask if you don’t mind.
    I was interested to know how you center yourself and clear your
    thoughts prior to writing. I’ve had a tough time clearing my thoughts in getting my ideas out there.
    I truly do take pleasure in writing but it just seems like the first 10 to 15 minutes are generally
    wasted simply just trying to figure out how to begin. Any
    recommendations or tips? Thanks!

  17. nba 2k16 mt prices Says:

    Wow, stunning site. Thnx …|

  18. csgo skins aug Says:

    I treasure the data on your web site. Thanks for your time!.

  19. Reid Fitzgerald Says:

    Designer with trade discount

  20. Marion Insogna Says:

    daryell dickson meneses

  21. drop leaf bar table Says:

    Simply a smiling visitant here to share the love (:, btw outstanding layout. “Everything should be made as simple as possible, but not one bit simpler.” by Albert Einstein.

  22. perusahaan outsourcing security jakarta Says:

    Have you ever thought about creating an ebook or guest authoring on other blogs? I have a blog based upon on the same subjects you discuss and would really like to have you share some stories/information. I know my subscribers would appreciate your work. If you are even remotely interested, feel free to send me an e-mail.

  23. Floy Parle Says:

    credit cards

  24. Marjorie Khokher Says:

    jeux mobile gratuit

  25. perusahaan security di medan Says:

    Really enjoyed this blog post, can I set it up so I receive an email when you make a fresh update?

  26. nfl 17 coins Says:

    say thanks to so considerablya lot for your site it helps a great deal

  27. introduction to the human body 11th edition Says:

    Very usefull post thanks for share.

  28. necessary life functions Says:

    The article is very informative thanks for share.

Leave a Comment